Create polished marketing photos without uploading the original.

Marketing imagery often needs more versions than the original shoot produced: another season, a warmer time of day, cleaner surroundings, or a composition that fits a different channel. Loccra Edit is designed for that narrow, useful job. You provide an image and describe the change; the source remains untouched while a new result is generated locally.

Start with a source worth preserving

AI editing works best when the source already communicates the subject clearly. Choose a JPEG or PNG with a sharp main subject, readable edges, and enough surrounding space for the change you want. A clean source gives the model fewer ambiguities to resolve.

• For products: use an uncluttered angle where the product silhouette and materials are easy to read.
• For locations: keep structural details visible—windows, roof lines, signage, and horizon.
• For people: begin with a natural expression and avoid asking one edit to change identity, pose, clothes, and setting at once.

Plan one meaningful variation at a time

Before opening Edit, decide what the new image is for. “Make it better” is difficult to evaluate. “Create a warm sunrise version for an autumn campaign while keeping the cabin and camera angle” gives you a result you can judge against a clear purpose.

A useful plan has four parts:

1. The element that must remain recognizable.
2. The single largest change.
3. The desired light, atmosphere, or material treatment.
4. The destination format, such as a square social post or a landscape website banner.

The Loccra Edit workflow

1. Open Edit and add the source. Confirm that the preview shows the correct original before writing the instruction.
2. Describe the outcome. State what should change and what should remain recognizable.
3. Begin at 640 px. A smaller first pass is useful for judging the direction before spending more time on a larger result.
4. Generate one edit. Review subject fidelity, composition, lighting logic, and unwanted text or artifacts.
5. Refine with one correction. Change the instruction deliberately instead of adding a long list of unrelated adjectives.
6. Open the result from Gallery. The edit remains available after you quit and reopen Loccra.

Write instructions that describe a decision

A strong edit instruction is direct. Lead with the change, follow with the visual treatment, and finish with the part that must remain stable.

For a product shot, the same structure might look like this:

Avoid stacking conflicting directions such as “bright moody daylight at night.” When two visual goals compete, create separate versions and compare them.

Build a set without losing the idea

Consistency comes from keeping some language fixed. Write a short campaign phrase for light and atmosphere, then reuse it across source images while changing only the subject-specific instruction.

• Keep the same lighting phrase across a series.
• Use one aspect ratio for each destination channel.
• Generate and approve the visual direction at 640 px before moving higher.
• Compare the full set together in Gallery rather than judging every image in isolation.
• Save the exact instruction that produced the strongest direction.

Keep commercially sensitive work private

During an edit, Loccra does not send the source, instruction, result, or generation metadata to a remote inference service. The local model runs on Apple Silicon and the result is saved into Loccra’s local project store. Internet is needed for the initial model setup, not for each edit.

This makes local editing especially useful for unreleased products, private locations, early campaign concepts, and client material that should not enter a third-party generation queue.